Photographer Peter Herneheim is one of Swedens most active music photographers especially in rock and metal scene.

His visual identity is based on one the most classic heavy metal symbols, the lightning bolt, used by iconic bands like AC/DC, Metallica and KISS. The lightning bolt also represents electricity and the camera flash. This combined with the guitar pick symbol and a black and white colour scheme makes a simple and genuine graphic palette.

The identity includes, letterheads, envelope, guitar pick business cards and a comprehensive website.