H&M Fashion Against Aids
Tags: UX design
Tags: UX design
Since 2007 H&M releases an annual Fashion Against AIDS collection together with Designers Against AIDS.
The collection had a festival theme, and was launched in pop-up stores on festivals across the world, as well as in H&M stores. The idea for the online campaign was to weave together produced video content and streams of social media with the collection, allowing everyone to participate on the subjects "Music, Fashion, Love, Survival".
The collection had a festival theme, and was launched in pop-up stores on festivals across the world, as well as in H&M stores. The idea for the online campaign was to weave together produced video content and streams of social media with the collection, allowing everyone to participate on the subjects "Music, Fashion, Love, Survival".
These key words also became separate sections on the website. Tagged tweets, images, and video was channeled through the website into the four sections - mixed with campaign messages and of course showcasing the collection.
The campaign web page had a grid based design, with in-page popups, layered objects floating on large monochrome photos and was designed in close collaboration with Magnus Norberg.
The campaign web page had a grid based design, with in-page popups, layered objects floating on large monochrome photos and was designed in close collaboration with Magnus Norberg.
Holger Thorsin - One Size Fits All © 2020
Art direction, design & illustration / hello(at)holgerthorsin.com / +46 70 234 31 36